Think of the email autoresponder as your personal bank machine, all you need is to fill it with money (subscribers). How? When you grow your email subscribers to 10,000 loyal subscribers and more that is when you start seeing money and that is when your email autoresponder becomes your personal bank machine, anytime you need cash just send with one click your email to the 10,000 subscribers and boom you have the cash. So, for a marketing technique to bear fruit, it must be continuous, focused on one niche, and building a genuine relationship with your subscribers. Email autoresponders offer you this and much more. You will no longer have to seek marketing services from specialists. Thus, making this service a great return on investment. Hiring a freelancer to manage your marketing campaigns is beneficial but expensive. Creating an in-house marketing department on the other hand may not be such a good idea especially if you are on a tight budget. With an autoresponder, you won’t have to hire people to assist with marketing.